Disney Pixar and Ancestry Team Up!

DISNEY•PIXAR’S “COCO” CELEBRATES A HOST OF BRANDS
IN FAR-REACHING PROMOTIONAL CAMPAIGN
Film Opens in U.S. Theaters Nov. 22

BURBANK, Calif. (Nov. 1, 2017) – Pixar Animation Studios’ all-new original film “Coco” welcomes a host of brands to the family for an in-depth promotional campaign, including Airbnb, Ancestry, Chatbooks, Guitar Center, the Herdez® Brand, Purple, Southwest Airlines, Subway® and SunRype. Directed by Lee Unkrich (“Toy Story 3”), co-directed by Adrian Molina (story artist “Monsters University”) and produced by Darla K. Anderson (“Toy Story 3”), Disney•Pixar’s “Coco” opens in U.S. theaters on Nov. 22, 2017.

According to Lylle Breier, senior vice president, global marketing partnerships for The Walt Disney Studios, the story itself is the campaign’s greatest strength. “‘Coco’ celebrates family, chasing your dreams and the power of music,” said Breier. “The film’s themes really resonated with each of these extraordinary brands, inspiring them to create compelling programs.”

The “Coco” promotional campaign features the following brands.

  • Airbnb is set to launch its promotion this month to inspire family travel in Airbnb listings around Mexico. The campaign will be shown in both Mexican and US national TV, and on Airbnb’s digital and social platforms. Founded in 2008, Airbnb’s mission is to create a world where people can belong when they travel by being connected to local cultures and having unique travel experiences. Its community marketplace provides access to millions of unique accommodations from apartments and villas to castles and treehouses in more than 65,000 cities and 191 countries.
  • Ancestry will launch an integrated marketing campaign centered around discovering your past to inspire your future, just as main character Miguel does in “Coco.” This includes custom cinema and digital videos telling the story of Miguel’s journey in unlocking his family story to pave way for his future, a digital video of the “Coco” filmmakers getting their AncestryDNA revealed, an interactive Rivera family tree experience on Ancestry.com, and an influencer screening with top Disney influencers prior to film release. Ancestry harnesses the information found in family trees, historical records and DNA to help people gain a new level of understanding about their lives. With more than 2.6 million paying subscribers across its core Ancestry websites and more than 6 million people in the AncestryDNA network, Ancestry is the global leader in family history and consumer genomics.
  • Chatbooks is an app to create fast and affordable photo books directly from your phone’s camera roll or social media. The family-founded company offers an easy solution for people (especially parents!) who don’t have time to make photo books. Fans of the film can use Chatbooks to create an interactive “Coco” photo book that encourages everyone from children to the young at heart to celebrate their own unique family story.

  • Guitar Center is working with Cordoba Guitars and “Coco” to inspire a new generation of musicians. Guitar Center is the world’s largest retailer of musical instruments, recording, live sound, DJ and lighting equipment. With more than 280 stores across the U.S. and one of the top direct sales websites in the industry, Guitar Center has helped people make music for more than 50 years. Guitar Center also provides customers with various musician-based in-house services, including Guitar Center Lessons, where musicians of all ages and skill levels can learn to play a variety of instruments in many music genres. With an unrivaled in-store experience, an industry-leading online presence and passionate commitment to making gear easy to buy, Guitar Center is all about enabling musicians and non-musicians to experience the joy that comes from playing an instrument. 
  • The HERDEZ® Brand campaign combines the world of “Coco” and the vibrant flavors of HERDEZ® products. Their new television commercial focuses on the joy of bringing families together through food. The animated commercial takes fans to the “Coco”-inspired colorful lands, filled with the great traditions of Mexico. The spot also captures the qualities of Miguel’s family from the movie and combines food, tradition and fun through HERDEZ® -inspired Mexican dishes and family moments. HERDEZ® Brand is the No.1 selling salsa brand in Mexico and a growing staple in homes across the United States. In addition to Salsa Casera, the product line includes Salsa Verde and Guacamole Salsa. HERDEZ® authentic Mexican salsas are available nationwide at major grocery stores. Visit www.herdeztraditions.com/DisneyPixarCoco.
  • Purple launched in January 2016, quickly becoming an emerging leader in the development and manufacturing of innovative comfort products, including the world’s first No Pressure™ Mattress. Purple helps the world sleep and sit more comfortably with patented cushioning technology made from 20 years of innovation and a little bit of pixie dust. Purple pairs advanced products with world-class digital marketing to stand out as the world’s only comfort technology brand. No matter how you sit or sleep, Purple is here to help you feel and live better.
  • Southwest Airlines, the largest domestic carrier, serving more than 115 million passengers yearly, is connecting customers to Disney•Pixar’s all-new adventure “Coco,” celebrating the culture and traditions of Mexico. The airline is showcasing the beauty of the film in a high-flying way with the “Coco”-themed Boeing 737-700 aircraft flying among the carrier’s fleet throughout the United States, Mexico and Caribbean through the end of 2017. Customers can enjoy the airline’s Disney•Pixar “Coco” OnDemand Channel onboard WiFi-equipped flights beginning Nov. 1.
  • Subway® restaurants will offer six collectable backpack tags featuring the vibrant artwork from “Coco”—one in every Subway® Fresh Fit for Kids Meal. Broadcast and digital video creative integrate core themes from the film, including a passion for music and the importance of family, with the Subway® Fresh Fit for Kids Meal. The program will also feature creative assets across owned and paid digital platforms along with in-store merchandising in over 26,000 restaurants. Guests in 113 countries have easy access to a fresh lineup of vegetables for their made-to-order sandwiches and salads at more than 44,400 franchised locations. Sandwich Artists™ serve 7 million sandwiches a day around the world. The company, founded over 50 years ago by then 17-year-old Fred DeLuca and family-friend Dr. Peter Buck, is still a family-owned business with thousands of dedicated franchisees in neighborhoods around the world. www.subway.com.
  • SunRype, the maker of healthy snacks, will place co-branded displayers in the produce departments of grocers across the country. Their digital sweepstakes* will award a trip for a family of four to see the film’s Hollywood premiere as well as other great weekly prize packages. SunRype’s featured product Fruit to Go fruit strips are a convenient portable snack made of simple ingredients: apple purees and juice concentrate—natural flavors with nothing artificial. SunRype grew out of the fresh fruit business in 1946, and have since continued to find the perfect balance of great taste and healthy goodness. Their philosophy is to use simple, straightforward ingredients. SunRype goodness is shared with families all across the USA and other parts of the world. *Sweepstakes’ abbreviated rules: NO PURCHASE NECESSARY. Void where prohibited.  October 2nd, 2017 at 8:00am PT and ends on October 20, 2017, at midnight PT for the Premiere Trip Sweepstakes & October 23rd through to November 24th, 2017 for the weekly prize packages. US only. 18+ https://buff.ly/2fXK4gI

ABOUT THE MOVIE

Despite his family’s baffling generations-old ban on music, Miguel (voice of Anthony Gonzalez) dreams of becoming an accomplished musician like his idol, Ernesto de la Cruz (voice of Benjamin Bratt). Desperate to prove his talent, Miguel finds himself in the stunning and colorful Land of the Dead following a mysterious chain of events. Along the way, he meets charming trickster Héctor (voice of Gael García Bernal), and together, they set off on an extraordinary journey to unlock the real story behind Miguel’s family history. Directed by Lee Unkrich (“Toy Story 3”), co-directed by Adrian Molina (story artist “Monsters University”) and produced by Darla K. Anderson (“Toy Story 3”), Disney•Pixar’s “Coco” opens in U.S. theaters on Nov. 22, 2017. For more information, check out http://movies.disney.com/coco, Hashtag: #PixarCoco, Pixar Coco Facebook, Pixar Coco Twitter and Pixar Coco Instagram.

WikiTree Announces 100,000 Signatures on Honor Code



100,000 Signatures on Wiki Genealogist Honor Code
November 9, 2017: This week, WikiTree’s Honor Code surpassed 100,000 digital signatures.

“The Honor Code is our community’s ‘secret sauce’,” according to WikiTree founder Chris Whitten. “It enables our collaboration to be productive and enjoyable. It’s why our our tree grows stronger and more accurate every year, instead of just larger.”

The Honor Code lays out the WikiTree community’s shared ethics and principles. Its nine simple points establish basic rules for open collaboration, respect for copyrights and privacy, the acknowledgement of other researchers, and the importance of citing sources. https://www.wikitree.com/wiki/Special:Honor_Code

Family members and genealogists with guest accounts don’t need to sign the Honor Code to enjoy the fruits of WikiTree. The community’s mission is to grow a single family tree and thereby make it free and easy for anyone to access their genealogy. However, not everyone is interested in the serious genealogical research and careful collaboration that is required for growing the tree. This is why active contributors are required to sign the Honor Code.

“The Honor Code lays the foundation for collaborative genealogy to work its wonders, as seen every day on WikiTree,” says member Michael Stills.

WikiTree: The Free Family Tree has been growing since 2008. Community members privately collaborate with close family members on modern family history and publicly collaborate with other genealogists on deep ancestry. Since all the private and public profiles are connected on the same system this process is helping to grow a single, worldwide family tree that will eventually connect us all and thereby make it free and easy for anyone to discover their roots. See https://www.WikiTree.com

New from A.J. Jacobs~ “It’s All Relative” — plus a gift!

The following was just received from our Cousin A.J. Jacobs.
Hello Friends, Colleagues and Family (though everyone fits into that third category, as you’ll see),
I wanted to let you know that my new book “It’s All Relative” comes out today! And I also wanted to give you a little something for free just because you’re my distant-but-beloved cousin.
Let me say, I’m absurdly excited to have this book out in the world so that you can finally read it.
So far, the reviews have been delightfully flattering, such as….
A real treat” (Booklist), “delightful” (Kirkus Reviews), “required reading” (Real Simple), “fascinating and funny” (CBS News), “entertaining… and lively” (Publishers Weekly), “the most original and entertaining book you’ll ever read about family” (bestselling author Mary Roach) and “why is Zane listed first in the acknowledgments?” (Lucas Jacobs, my 11-year-old son.)
The book is partly a memoir about my eccentric family. It’s also partly about the revolutions in DNA and family trees and the huge effect they’re having on politics, race relations and happiness. And it’s partly an adventure in which I try to put on the biggest family reunion in history, The Global Family Reunion. Because, as the book demonstrates, we’re all related. We are all cousins. Family is the ultimate social network.
It’s All Relative” features black sheep, celebrity cousins (Daniel Radcliffe! John Legend!), separated-at-birth twins, genealogy obsessives, plenty of Mormons, a family with nine fathers, an African-American daughter of the revolution, the real Adam and Eve, kissing cousins and friendly Neanderthals, among much more.
It’s also a heartfelt argument against tribalism, which I believe is the biggest problem facing the world today. This idea of “us vs. them” is killing us. We need to remember that we share 99.9 percent of our DNA with all other humans. A Harvard study from last year showed that Israelis and Palestinians treated each other with more kindness when they were shown how closely they were related.
My website has a list of other press, including a People magazine feature that ran this week on me. And the image below is a link to a CBS This Morning piece where you can see me (and also my kids in the background enjoying green room croissants).
Here are some ways to support the book, if you’re moved.
You can buy it! Right now!
You can leave a review on the book page on AmazonGoodreads, or wherever else you like to share and talk about books.
There’s also Twitter, Facebook, and Instagram in case you forgot they existed. People enjoy photos of other people holding books!
And now for the free part:
The book features an Appendix that gives you a How-To Guide to finding the best info about your own family. I’m offering this appendix to you now for free, in case you’re interested. It’s co-written by professional genealogist Eowyn Langholf. No obligation!
Thank you.
Your cousin, A.J.

Fold3 – New Title Added

This mount in “featured content”Canada, Certificates of Military InstructionCome look for your Canadian ancestors in our collection “Canada, Certificates of Military Instruction,” which includes records from 1867 to 1932.In 1864, a Militia General Orde…